Tuesday, October 20, 2009

Students Can Strut Their Fashion Sense

The Art Institutes International is inviting local high school students who picture themselves one day designing runway threads to submit their designs to "Passion for Fashion 2009." The two grand-prize winners will receive a full scholarship to the Art Institutes International, a tour of "Seventeen" magazine and will attend New York City Fashion Week.

"It's a great opportunity for students to strut not only their fashion design sense, but how well they are organized in retail marketing or retail management," said Anjila Kozel, director of communications at Art Institutes International Minnesota.

The competition is a scholarship program for those interested in attending the school. The categories are broken into fashion design, and also fashion marketing, merchandising or retail management. The Minneapolis school only offers the fashion marketing, merchandising or retail management program.

Students who plan to attend the Minneapolis campus can submit a process book of their designs. The process book includes a summary of the design process, influences of the design, sketches, photos or illustrations of the designs and other research to show that the design is feasible. Contestants need to do so by Nov. 20.

The closest Art Institutes International campus is in Minneapolis, but another school exists in Chicago. There are 40 locations across North America.

Last year's winners provided a video blog of their experience on YouTube, Kozel said. Contestants will need to show their creative edge that sets them apart from the other designers.

"They usually walk to the beat of a different drummer," Kozel said.

Local winners will be selected in December. National winners will be announced in January.

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